AmazonFresh already delivers groceries to your house or apartment.
Now add your car to that list. Amazon on Tuesday announced the launch of AmazonFresh Pickup, which is basically curbside pickup at an Amazon grocery store.
To get your groceries via AmazonFresh Pickup, you place an order through the Amazon app and reserve a time for pickup. According to the video announcing the service, at least, a friendly person wearing an AmazonFresh apron will bag your groceries and put them in your trunk. There’s no minimum order.
Just like Amazon Go, Amazon’s cashier-less grocery store of the future, AmazonFresh Pickup is currently open in beta for Amazon employees in Seattle. When the service launches for real, all Prime members will be able to use the two Seattle locations without an extra charge. Amazon didn’t say when the service would expand beyond Seattle.
Unlike regular AmazonFresh, AmazonFresh Pickup will be free for all Prime members. Prime customers who pay the extra monthly fee for the ability to order AmazonFresh home delivery will be able to pick up their groceries faster if they opt to do pickup instead.
Lots of major grocery stores already offer curbside pickup and probably won’t be happy to see Amazon launch their own basically free version. While the original AmazonFresh and FreshDirect are popular in places like New York where a lot of people don’t have cars, curbside pickup better suits the needs of busy grocery shoppers who have a way to take their groceries home with them.
It was reported this week that Amazon’s plan to open Amazon Go this month was delayed because of kinks in the technology. So it might be a little while before we see AmazonFresh Pickup for anyone besides Amazon employees, too.
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