Makeup users are boycotting Nars, after it started testing on animals in China

Image: Getty Images for NARS

People are getting pretty pissed off at Nars.

The popular makeup brand is facing a wave of backlash, after it revealed that it began selling its products in China earlier this month a country where animal testing is compulsory.

Nars Cosmetics had previously heavily marketed its cruelty-free practices. The company was acquired by Shiseido in 2000.

Nars later issued a statement to shoppers, saying that it believed that the “elimination” of animal testing needed to happen, but that it had to “comply with the local laws.”

Basically, that means it won’t stop animal testing anytime soon.

However, customers left behind a slew of negative comments on Nars’ Instagram post, with the majority saying that they “weren’t buying” Nars’ explanation.

“No one is buying what you are saying. You care more about profits than animal welfare,” said one comment on Instagram.

“You wanna work toward a cruelty-free world but you’re still testing on animals? This is called hypocrisy,” another said.

Image: Getty Images

Some users in China acknowledged on social media platform Weibo, that they felt “more assured” of quality after products were tested.

According to a report, China is projected to become the largest market in the world for the cosmetics industry one that Nars couldn’t ignore.

China had an estimated $50 billion in domestic sales of beauty products in 2015 alone.

Currently, brands like L’Oreal, Rimmel and Maybelline are among the many cosmetic products sold in China.

As of 2013, the EU has banned the sale of any cosmetics or cosmetics ingredients that have been tested on animals.

In the U.S., it’s not illegal to test cosmetic products on animals, and is left up to the company’s discretion.

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