First the Model 3 electric car. Now the solar roof. In just one week, Tesla has challenged two distinct industries with radically new products.
Tesla has completed its first solar roof installations, the company reported Wednesday as part of a second-quarter earnings report. Just like the first Model 3 customers, who took their keys last week, the first solar roof customers are Tesla employees. By selling to them first, Tesla says it hopes to work out any kinks in the sales and installation process before taking it to a wider public audience.
“I have them on my house, JB has them on his house,” Musk said, referring to Tesla’s Chief Technology Officer J.B. Straubel. “This is version one. I think this roof is going to look really knock-out as we just keep iterating.”
Tesla opened up its online store in May and began taking $1,000 deposits for smooth black and textured-glass roof tiles that are virtually indistinguishable from high-end roofing. From most viewing angles, the slick modern shingles look like standard materials, but they allow light to pass through onto a solar cell embedded beneath a tempered surface. The first installations were supposed to start in June. Tesla didn’t say when the actual installations took place.
The company has been adopting an Apple Store strategy for solar power since acquiring SolarCity Corp. last year for $2 billion. The idea is to cut down on the high price associated with actively identifying new customers, and instead attract them passively through its upscale auto stores in shopping malls and other high-traffic locations. Initial trials found the new approach was 50 to 100 percent more effective than at the best non-Tesla locations selling SolarCity products. Tesla halted SolarCity’s door-to-door sales earlier this year and is staffing up more than 70 stores for solar sales.
For total quarterly solar installations, Tesla rebounded a bit from an underwhelming first quarter—its first full quarter after it bought SolarCity. It deployed 176 megawatts, up from 150 megawatts the prior quarter, but less than the 201 megawatts that SolarCity installed in the second quarter of 2016. At least part of the slowdown may be due to the cessation of door-to-door sales. The company said it expects to see growth again in the fourth quarter.
Production of the tiles began at Tesla’s Fremont solar plant in California, but will shift later this year to its new factory in Buffalo, New York, with additional investments from Tesla’s partner, Panasonic. Musk said previously that initial sales will be limited by manufacturing capacity. As production ramps up into 2018, sales will begin in the U.K., Australia, and elsewhere, along with the introduction of additional sculpted terra cotta and slate versions of the solar roof, according to previous reports from the company.
Tesla’s basic premise is to make solar ownership more attractive and affordable by eliminating the need to install both a roof solar panels. Tesla says it will manage the entire process of solar roof installation, including removal of existing roofs, design, permits, installation, and maintenance. The company estimates that each installation will take about a week.
Read Next: Driving Tesla’s Model 3 Changes Everything
More From this publisher : HERE
If you like our content help us with a share… or two …
Also - I have some free stuff for you .......
Nr 1. Top 10 Email Marketing Mistakes. Which of these mistakes do you make?
Nr 2. You can learn about : The hottest social networking site that will send an unlimited stampede of traffic to your site - for FREE! How to quickly locate a swarm of hungry buyers using "information portals"! The fast and easy way to use simple images to siphon targeted traffic, on command! Learn how to get the most possible traffic from Instagram, and make sure that traffic converts! And much more ...
Nr 3. It’s no secret… Facebook is an incredible place to get tons of free, viral traffic. But… most people are going about it all wrong. How many of these mistakes are you making? Download the free report to find out.
Nr 4. Special free report . It's called "Operation Midas Touch" and you can download it here...
The report features a surefire method for generating at least $1000 per week online,without a website or product of your own!
Nr 5. Instagram is still one of the hottest ways to get a LOT of traffic fast. All by sharing images. Sounds easy enough, yeah? Well, yes and no. If you want to really start driving a lot of traffic and making sales using Instagram then you should download this report.
Nr 6. When it comes to creating a product online there are so many ways to approach it. Wouldn’t it be great to just get the meat of it all so you can get started faster? Well, the good news is, today you can download a guide called the Product Creation Formula Quickstart Guide. It’s as the title suggests - a Quickstart guide. You’ll get a list of action steps to take right away. Download your copy today !
Nr 7. Would you like to finally USE all of that dusty PLR you have sitting around on your harddrive? Or maybe find the resources for the best PLR available - at the best prices? What about how to use that PLR to make you money with just a few minutes of work. Well, you’re not going to want to miss this!
Nr 8. Buzzfeed’s top post has more than 21 million views. Think about that for a sec… ONE of their articles has had over 21 million people who have read it! And they have thousands of articles... what would you do with that kind of traffic? A friend of mine hacked their method and was able to use it to get 11,592 targeted new subscribers in 2 weeks on their very first attempt!
Nr 9. Push notifications are one of today's hottest trends in website traffic and conversions, and for good reason. Studies have shown that as many as 40% of people will opt-in for push notifications, which is about TEN TIMES the rate of people who opt-in for emails! That’s huge! Not only that, but they're also highly effective at pulling clicks, as well. Some studies have shown CTR at an average of around 40%, with highs of as much as 80%! Again, that’s huge!
Nr 10. Would you like to know how to get more money from the exact same number of website visitors you’re currently getting? Even if you’re website is getting as few as 1-2 visitors a day, this report will show you how to increase your profits using these few handy hacks.
Nr 11. People have now realised that it's not the size of the list which matters, it's the quality. ... and the only way to create a quality list is by launching your own products. Let it be $7 ebooks, $17 info products, $27 video training product or software's... all of these work. My good friend Kevin Fahey has is revealing how he's launched over 20 products in the past 4 years, many of them top sellers. Needless to say he's banked a handsome amount in this time.
Nr 12. Do you ever feel that the man you like or even love, just doesn't see you or desire you in way you want him to? Or... maybe you're able to get a man's attention though not the right kind of attention? Or... maybe you're still single because you wait and wait for men to approach you first? What you may not know is that the way we flirt will either attract the "wrong" man for us or the "right" man.
Nr 13. When it comes to getting sales and leads online, there is ONE thing that 95% of marketers use... it's called a LIST. My friend Jimmy just released a free book that explains WHY a list is important and how YOU can build your own list. It's available right here (and it won't cost you a penny)
Nr 14. If you have tried everything, and still aren't able to get your Ex back, then you need to pay attention.
Nr 15. What if I told you that you could make ANY woman WANT to do ANYTHING for you? Would you think I'm crazy? Well... what If I told you that you could also make her LOVE every minute of it and come back for more?
Nr 16. I have a special free plugin for you today. It's called "Covert Hover Mini"
This plugin will triple your blog traffic by compelling your visitors to share your images on social media. This is some really clever stuff and it works like a charm. After you grab your free plugin, don't forget to read the free bonus report as it will show exactly how and why this strategy works like crazy.
Nr 17. The days of being able to get away with a basic WP theme and a pic or two are gone, your site needs to look good. Even Google are looking for you to have engaging graphics on your site. But getting good quality graphics made for your site is a pain, AND it will cost you both time and money (if you outsource it). But I have a special free download for you today. A virtual treasure chest of over 21K profit pulling graphics you can start sing today to generate more traffic & sales!
Nr 18. 20 professional full HD background videos. These background videos are perfect for giving your videos that extra kick they need to stand out from the crowd Oh yeah they are in full 1080p HD too, I hope you'll enjoy them.
Nr 20. No doubt, you've seen all of the video launches lately! There is a reason for it... Video marketing is a GREAT way to make money, and with the recent creation tools making it super accessable for anyone to get started... It's no surprise that more people are making videos. However... there is a missing element to most video marketing products...
Nr 21. For the first time ever... You can get the straight scoop on how someone is selling over $1,000,000/year of t-shirts on Facebook!Use them .... and have fun !